Hi everyone! My name is Nia and I created a little furniture company back in 2005 called Summerland Style. I’m currently in the midst of a website/blog redesign and I’ve been doing a lot of reminiscing and distilling of the qualities that define my brand. A few days ago I had the “aha” moment I was searching for — the missing link that bridges the gap between what Summerland Style is and how you can bring it home with you. Let’s take a walk down memory lane and see how it all came together.
In the beginning I felt like my furniture needed to be bright and eye catching. I focused on accent pieces that were polar opposite the beige you can find anywhere.
Then came a season where I noticed that the shabby chic-type vendors that I regularly do shows with were making money hand over fist. So I tried to fit in there and produced things like these:
They were nice and fresh but I felt like I sold out a little. I had begun to develop a line of signature furniture that I could create and produce by this time that were Summerland Style through and through. The line would include ottomans, benches, daybeds and headboards. I created a prototype headboard for a repeat client that turned out fabulous.
It was done in a supple white vinyl. Amazing! This year I have succeeded in wrapping up all my custom work for clients and I will be focusing on designing and producing my signature line available online and at select markets in the Pacific NorthWest. But what was my “aha” moment I alluded to earlier?
All these years I’ve been trying to assign a visual or concrete quality to my work — pattern, color, texture. But last week a latent memory from my childhood came flooding back that made everything make sense for me. I hope you’ll check back on my progress when my new website launches and get the full story. But in a nutshell Summerland Style is about a perfect moment in time. Creating Summerland Style in your home is about creating an environment reminiscent of easy, carefree, perfect summer days. It’s going to look a little different for each person but I think we can all relate to the lasting impression a perfect moment in time can create.
I just snapped this pic of my nine year old yesterday that perfectly illustrates my point.
I’d like to thank Karen for this opportunity to meet you all. She and I have developed a great cyber friendship and I keep threatening to road trip to San Francisco and crash at her place. I think she thinks I’m kidding ; ) Enjoy your summer everyone!
Here is a sample of the finished product!Â I love it and can’t wait to try this myself.Â Thank you so much for sharing this great tip!
s’il vous plaÃ®t check my side bar for where I link up!