Happy 2013!! I am very excited to be looking at a New Year, new projects, new opportunities, and new resolutions! One thing I am resolving to do (and started in earnest in 2012) is to be more environmentally minded. I do try to make my little contributions where I can, (hello, dumpster diving?). I am trying to be more aware of the products I use, bring into my home, and how recyclable they are.
This is where my most favorite paint and company comes to into play. If you have been around here, then you know how much I ADORE CeCe Caldwell’s 100% natural paints. I can paint anywhere in my home, because it is 100% natural, made with chalk and two kinds of clay. This company is barely 1 year old! I had the very good luck of seeing someone’s post on this paint in early 2012. I was so intrigued, I emailed this blogger and she couldn’t say enough about the paint. I felt compelled to know more. I went to CeCe Caldwell’s website and contacted the Western Distributor, Anne Skougard. This is where life really became exciting. I was sold after a 1/2 hour on the phone with Anne and I knew I wanted to be a part of this company. Anne was schedule to teach a workshop in Sonoma, CA in February (not far from where I live), so I rounded up my Paris Flea Market ladies and we went off for an adventure.
Anne showing the class this new amazing paint. Look at all those beautiful colors, and Anne’s enthusiasm is infectious. How can you resist?
After a day of using these paints, Susan Goodman, the owner of PFM was smitten and she signed on to sell CeCe Caldwell’s paints not only in Paris Flea Market, our sister store, Room with a Past, but at retailers throughout the Bay Area as well. This was a BRAND NEW COMPANY!
Within one year, CeCe Caldwell’s out grew their original factory in North Carolina and headed West. They are growing by leaps and bounds as this paint literally flies off the shelf. This is where my dear friend Anne’s story comes in.
Here is Anne’s story:
Me: How did you end up this creative business? Have you always been a creative soul, or is this something you came to later?
Anne: I have always been a creative person. My Grandmother put up wallpaper to support her family during WW2. Every year in my family, we would “Spring Clean”. My mother let me change the color of the paint of my room every year, but I was only allowed to change the wall paper every 4 years. My parents showed me how to paint, and I actually did the work, starting at age 7! They put the paint brush in my hand, showed me how, and I did it! I had Fabien and Elvis Presley posters on my painted walls, and gorgeous wall paper on the 3rd and 4th walls.
I have always loved color, I see color everywhere. It is a gift. My grandmother had it. My daughter has it too. I have two grand daughters that have this gift as well. They will even make comments about wall color in public places! I have worked on a lot of medical offices to make them look better. Color can greatly affect someone’s mood and how they feel.
Color certainly puts you in a good mood! You can even eat this paint, (if you really want to), it is that safe!
Me: You spent many years with 17 years that working at Boeing, in something totally different, what did you do?
Anne: I was the liaison between management and non-management and Boeing’s subcontractors, resolving conflicts in the finance arena. I was also responsible for the 1600 people in Boeing’s finance department for motivation and recognition.
Me: I would say that is a very different form of a creative talent! How did you then come into the paint world?
Anne: I had a minor in Design from college. When I left Boeing, I opened a Design Studio in Widbey Island (Seattle area). I specialized in recreational homes. I had this shop for three years.
Beautiful Widby Island, Washington (photo courtesy of Google Images)
A client asked me to do home in Arizona. This worked out so well I stayed for 15 years! One day the faux finisher didn’t show up and I just jumped in! My life took another exciting turn, I got married and moved to California. I loved decorating homes and the fact that I got into decorative painting was such a wonderful fluke! I then got involved with Caramel colors. Caramel colors led me to go to a book signing by Annette Tatum, who writes a blog, and has a book titled, “The Well Dressed Home”. Annette asked if I could paint something like she had seen in a magazine, and I realized it was something like a chalk paint. ASCP had just hit the U.S.. I called them early on and became a Stockist. New opportunities in paint bring new directions . When CeCe Caldwell’s was being developed, I started in and helped build up the company. It is a paint I truly believed in, something brand new to the paint world. 100% GREEN PAINT.
(Photo courtesy of Chantelle Deimling, Distributor, Bungalow 47 blog and store in Michigan)
Me: This is about where you and I meet! What attracted you to this company and their new line of paint?
Anne: 1st, it really is Paint Made Easy. When you use this paint, time yourself and how long it takes to paint. I did a gorgeous large Armoire recently. It only took me about a half hour.
About 1/2 hour later!
I love that CeCe Caldwell’s paints and products are all eco friendly and 100% natural.
I really do not like to sand, I love that you can skip this step and just start painting. I love that I don’t have to sand to distress it or finish it. I keep a wet rag handy always while I am painting, it is so easy to distress! And once this paint has cured, it is extremely hard and durable. I love the “take off” technique.
Me: What do you love about the CeCe Caldwell’s company itself?
Anne: From a company standpoint, they are over the top supportive to their customers. They truly believe in providing an excellent product. Our Distributors get more involved with all of our retailers than any other company. We all believe in this company. We believe in helping improve other’s their lives and we are all very passionate about the product and the people who make up this company.
A retailer get together at Anne’s, some of the awesome Western Retailers “Playing with Paint”
Me: Did you ever imagine in one year, this paint company would have grown as much as it has?
Anne: I am absolutely amazed at how much has changed and how big we have grown in just one year. This company believes in not only providing excellent products, but we listen to what our customers are saying. We truly want to always be improving.
Me: I have felt so grateful to be a part of this and watch the growth. One of my most favorite experiences of 2012 was the CeCe Caldwell’s fundraiser I attended in Spokane Washington for Project Hope. This is something I love about this CeCe Caldwell’s, the fundraisers they do .
Creating at Project Hope
At Spokane Fundraiser, hosted at Orphaned Decor. You can’t help but have fun!
Anne: We all truly believe in giving back to our communities. We encourage our retailers to hold fundraisers, have a class and teach techniques using our products, and give back to your community as you all learn together.
Me: I know we have a fundraiser coming up next May at Paris Flea Market. I can’t wait, and you will be teaching too!
Me: I ask this of everyone I have interviewed with CeCe Caldwell’s, and I love that everyone’s answers are different. What are your favorite colors?
Anne: I love Smoky Mountain, (this color seems to be a favorite of many!). I love Maine Harbor Blue. Love Carolina Sun. LOVE Cinco Bayou Moss. So many different uses for this color. I love mixing colors, one of my favorites is mixing Young Kansas Wheat with Maine Harbor Blue.
(Photo courtesy of Bungalow 47, cabinet in Smoky Mountain)
Me: What are some of your favorite pieces you have seen painted that was done in an advanced workshop, is a great example
Beautiful table before…..
Wow! After with Vermont Slate (one of my favorites)
Anne: I Love painting chairs, so many different ideas! I love the entire creative process, I love figuring out what a piece of furniture is saying , what colors, techniques will transform it.
Me: What else would like to add?
Anne: I would like give a HUGE THANK YOU to all of the CeCe Caldwell’s people. It has been a very exciting year, and everyone involved has turned this company into the huge success it has become.
(and we have fun while we work!)
Me: Thanks so much for stopping by Anne! I am really excited for 2013, and all the projects I will be doing using my CeCe Caldwell’s products.
Thank you to everyone who stops by here and has supported Redoux Interiors over this past year, (and the years prior). 2012 was a rocket year in so many ways. I am so grateful CeCe Caldwell’s products came into my life.
May all of you have a very happy beginning to 2013.